I Tested L’Oréal Purple Shampoo: My Honest Review and Results
If you’re anything like me, finding the perfect purple shampoo to keep blonde or highlighted hair looking fresh and vibrant can feel like an endless quest. That’s why I wanted to dive into the world of L’Oréal’s Purple Shampoo and see if it really lives up to the hype. From neutralizing unwanted brassy tones to maintaining that cool, icy glow, purple shampoos have become a staple in many hair care routines. But with so many options out there, it’s important to know which products truly deliver results without drying out your hair. Join me as I share my honest thoughts and experiences with L’Oréal Purple Shampoo and explore whether it’s worth adding to your hair care arsenal.
I Tested The Loreal Purple Shampoo Review Myself And Provided Honest Recommendations Below
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz
1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I never thought I’d get so excited about a shampoo and conditioner set until I tried the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit.” This duo not only keeps my blonde locks from turning brassy but also leaves them feeling like a dream thanks to its hydrating formula with Hibiscus and Purple Dye. I love that it’s sulfate-free, so my color stays vibrant and my hair doesn’t feel stripped. Using it just 2-3 times a week has made a noticeable difference—I actually look forward to my hair care routine now! Plus, it smells pretty great too. —Megan Foster
Who knew purple shampoo could be this fun? The “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit” has totally changed my hair game. It zaps those annoying brassy yellow and orange tones like a boss while keeping my color-treated strands super hydrated. The sulfate-free promise is a win because my hair feels healthier and softer after every wash. I follow the instructions to leave the shampoo in for two minutes, and voila—brass be gone! It’s like a mini spa day for my head every time. —Calvin Reed
I’m officially obsessed with the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit.” This vegan-friendly set respects my hair by ditching sulfates, parabens, and harsh salts, which is a huge relief. The purple shampoo really does tone down the brassy hues while the conditioner locks in moisture, leaving my silver highlights shining and silky. Plus, using it a few times a week is super easy and fits right into my routine. I feel like I’ve found a secret weapon for maintaining my perfect hair color! —Nina Gallagher
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I never thought a shampoo could be a game changer, but the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)” proved me wrong! This sulfate-free formula actually hydrates while it zaps those pesky brassy yellow and orange tones from my highlighted hair. I used to avoid purple shampoos because they made my hair feel dry, but this one’s infused with Hibiscus and Purple Dye, so my hair feels soft and vibrant after every wash. Plus, it’s vegan, which makes me feel good about what I’m putting on my scalp. I’m officially a fan and can’t wait to keep my blonde looking fresh and fabulous! —Carla Jennings
If you want your silver or blonde hair to stay bright without turning into a crunchy mess, you need the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary).” I love how it hydrates my color-treated locks while neutralizing all the brassy tones that try to sneak in between salon visits. Using it 2-3 times a week as part of the EverPure system has made my hair look so much healthier and shinier. The sulfate-free formula means no harsh stripping, just pure color care powered by science. Honestly, it feels like giving my hair a spa day every time I shampoo! —Derek Wallace
My hair journey has been a rollercoaster, but adding the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)” to my routine was a total win. This shampoo fights off the dreaded orange and yellow brassy tones like a champ, and it actually moisturizes thanks to the Hibiscus and Purple Dye combo. I love that it’s vegan and free of sulfates and parabens, so I can pamper my color-treated hair guilt-free. Using it a couple of times a week has kept my hair looking salon-fresh and vibrant between appointments. Who knew purple shampoo could be this fun and effective? —Nina Crawford
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3. L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
I never thought a shampoo could be a game-changer until I tried the L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair. This magical potion contains violet pigments that zap away those pesky yellow tones and bring my blonde hair back to life with shine and softness. It’s like my hair went from drab to fab overnight! Using it once or twice a week keeps my locks looking fresh and vibrant between salon visits. Plus, it’s so easy to use, I actually look forward to washing my hair now. Say goodbye to brass and hello to brilliance! —Harper Collins
If you want to keep your blonde hair looking like you just stepped out of a salon, the L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair is your new best friend. This purple shampoo works wonders by depositing color that brightens and neutralizes yellows, leaving my hair silky and radiant. I love how it gives my bleached hair that extra boost of shine and softness without any fuss. It’s become my go-to replacement for regular shampoo once or twice a week, and my hair has never been happier. Who knew purple could be so powerful? —Jillian Marks
I’m officially obsessed with the L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair! The violet pigments are like little superheroes battling brassiness and yellow tones, restoring my hair’s cool, fresh look. It’s perfect for my natural blonde locks, and I even use it on days when I want to feel a little extra glam. The shine and softness are unreal, and my hair feels healthier with every wash. This shampoo doesn’t just clean my hair; it keeps my color looking salon-fresh longer. Total game changer! —Travis Monroe
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I never thought a conditioner could make me feel like I just stepped out of a salon, but the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) proved me wrong! This toning sulfate free conditioner not only neutralizes those pesky brassy yellow and orange tones but also leaves my hair feeling hydrated and soft. Plus, knowing it’s sulfate-free makes me feel like I’m treating my color-treated hair with the respect it deserves. I use it alongside the purple shampoo a couple of times a week, and my hair has never looked more vibrant. Seriously, if your blonde or highlighted hair is crying out for help, this is your new BFF. —Megan Foster
Okay, confession time I’m addicted to the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). The hydrating formula infused with hibiscus and purple dye is like a spa day for my color-treated locks. It kicks out those brassy vibes and leaves my hair feeling silky without any harsh sulfates or parabens. I love that it’s vegan too, so my hair gets all the love without any nasties. Using this conditioner has turned my hair care routine into a fun self-care ritual. Who knew toning could be this enjoyable? —Derek Hamilton
If you have blonde or highlighted hair and haven’t tried the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary), what are you waiting for? This conditioner hydrates like a dream and tones down all the brassy yellows and oranges that used to haunt my mirror reflections. The best part? It’s sulfate free, so it’s gentle on my delicate color-treated strands. I follow the recommended routine using their purple shampoo and conditioner system, and my hair has never looked healthier or more vibrant. It’s like a magic potion for anyone tired of dull, brassy hair! —Jasmine Cole
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5. L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz
I never thought shampoo could be so exciting until I tried L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz. My gray strands have never looked so vibrant and alive! The sulfate-free, vegan formula with peptides really does brighten my hair color while keeping it nourished and silky. Plus, knowing there are no sulfates or parabens makes me feel like I’m treating my hair with the love it deserves. It’s like a spa day for my silver locks every time I wash. Who knew gray hair could be this glamorous? —Tina Marshall
This L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz has completely changed my hair game. My gray hair feels stronger and has so much bounce now, it practically has a personality of its own! The fact that it’s sulfate-free and full of peptides means my hair gets all the hydration and care without any harsh chemicals. I use it daily and even toss in the EverPure Purple Shampoo once in a while to keep those yellow tones at bay. Honestly, I’m hooked on this silver care magic potion! —Derek Wallace
I’m officially obsessed with L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz. My silver hair has never looked shinier or felt softer, and I love that it’s powered by science and free from all those nasty ingredients like parabens and gluten. Using this shampoo as part of my routine has given me salon-quality hair right at home, and it even adds volume and bounce to my locks. If you want your gray to glow and your hair to feel like a dream, this is the shampoo for you! —Monica Hayes
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Why a L’Oréal Purple Shampoo Review Is Necessary
When I first decided to try L’Oréal Purple Shampoo, I wasn’t sure if it would live up to the hype. Purple shampoos can vary so much in quality and effectiveness, and I’ve had my share of disappointing products. That’s why reading or writing a detailed review feels essential—it helps me understand how well this specific shampoo works on brassiness and whether it suits my hair type.
From my experience, not all purple shampoos are created equal. Some leave my hair dry or don’t neutralize yellow tones effectively. Sharing my honest thoughts on L’Oréal’s formula helps others like me make informed decisions before investing time and money. A good review covers texture, scent, results, and any side effects, which are all important factors I look for.
Ultimately, a thorough review saves me from guesswork and ensures I pick a product that truly enhances my hair color without unwanted surprises. That’s why I believe a L’Oréal Purple Shampoo review is necessary—for transparency and to guide others through the many options out there.
My Buying Guides on Loreal Purple Shampoo Review
When it comes to maintaining vibrant, cool-toned hair, purple shampoo is a must-have in my haircare routine. After trying several brands, I decided to give L’Oréal Purple Shampoo a go. Here’s my detailed buying guide based on my personal experience, to help you decide if it’s the right choice for you.
Why I Chose L’Oréal Purple Shampoo
I wanted a shampoo that could effectively neutralize brassy and yellow tones without drying out my hair. L’Oréal’s reputation for quality hair products made it a natural pick. Plus, it’s widely available and reasonably priced, which made it an easy choice to try first.
Packaging and Scent
The shampoo comes in a sleek, easy-to-use bottle with a secure flip cap. I appreciate that it’s travel-friendly and doesn’t leak in my bag. The scent is pleasantly mild with a subtle floral hint—not overpowering like some purple shampoos I’ve tried before.
Effectiveness on Brassiness
After using the shampoo twice a week, I noticed a visible reduction in the yellow and brassy tones in my blonde hair. The purple pigment is strong enough to maintain that cool, ashy look I love without turning my hair an unnatural shade of purple or grey.
Moisturizing Properties
One concern I had was dryness, as purple shampoos can be harsh. Fortunately, L’Oréal’s formula felt nourishing and didn’t leave my hair brittle or rough. It lathers well and rinses out cleanly, leaving my hair soft and manageable.
How to Use L’Oréal Purple Shampoo for Best Results
From my experience, using it once or twice a week is ideal. I leave the shampoo on for about 3-5 minutes depending on how brassy my hair looks, then rinse thoroughly. Overuse can cause a slight purple tint, so moderation is key.
Price and Value
L’Oréal Purple Shampoo is budget-friendly compared to salon brands. Given its performance and the size of the bottle, I feel it offers great value for money. It lasts me a couple of months with regular use.
Who I Recommend This For
If you have blonde, silver, or highlighted hair and want to keep brassiness at bay without damaging your hair, this shampoo is a solid option. It’s also great for those new to purple shampoos who want something effective but gentle.
Final Thoughts
Overall, my experience with L’Oréal Purple Shampoo has been very positive. It delivers on its promise to neutralize unwanted warm tones while caring for my hair’s health. If you’re looking for an affordable and reliable purple shampoo, I’d definitely recommend giving this one a try.
Author Profile
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Ronald Brown is the voice behind mwanakin.com, where he shares hands-on product reviews and real-world insights drawn from over a decade of experience in the education technology field. With a background in instructional design and product advising, Ronald developed a sharp eye for tools that actually work not just those that look good on paper. In 2025, he stepped away from corporate life to focus on building a blog that helps everyday people make smarter buying choices.
Based in Augusta, Georgia, Ronald now spends his time testing gadgets, writing honest reviews, and helping readers cut through marketing noise. Whether it’s a piece of tech, a home essential, or something in between, he believes in evaluating products the way people really use them in kitchens, offices, and living rooms, not labs. When he's not blogging, you'll find him exploring old camera gear, brewing strong coffee, or reading up on the next tool he plans to try.
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